The Berklee Music Network is Being Retired
This site will become read-only, allowing no new posts, starting December 23, 2019, and taken offline on February 1, 2020. Questions? Contact
Online Student

Vivek Paul

Online Student
Music is my habit and not Hobby.. 
Mumbai, IN
Member since 2010

About Me

I have spent my entire career, in India (some parts in singapore), devoted to evolve businesses and ensure that they fulfill their customer promise.

Most of my time has been in associating and building the music business eco-system in India.

In the last +18 years, i have had the privileged to work with best leaders in the business. I thank them for crafting my skills and time spent in training and educating me.

IM Screen Names

Experience & Education


  • Strategic Business Consultant and EIR for Sony Music Entertainment
    November 2012 to Present (over 7 years)

    New Business Initiatives, Indo-US Ventures and Start-ups


  • Director : Digital for Sony Music Entertainment
    April 2011 to October 2012 (about a year and a half)

    Incubation, strategic Partnerships & Investments, Product Development and New Business Areas

  • Founder for Paul Consulting
    April 2009 to March 2011 (about 2 years)

    A botique consulting firm engaged in the entertainment / music business segment. Created a corpus of 8MN$ potential funding for 4 Business Plans focusing digital music, talent, rights creation and rights management

  • Director Special Projects and Head of Operations for Motorola - Soundbuzz
    April 2001 to March 2009 (about 8 years)

    Part of the management team at Soundbuzz, that pioneered digital music in Asia - Australia region and has a successful exit via a complete acquisition by Motorola MDB. Within the Moto system, launched Moto Music in India.

  • Marketing Manager for Channel V - Star TV
    July 1997 to March 2001 (over 3 years)

    Instrumental in building Music Television Consumer Business in India and Live Entertainment Segment. Direct Focus on Live Music, Consumer Activation Programs, Music Awards, Artist Live Tours, Club Events.

  • Special Asst to Chairman for Dhillon Koon Drinks : Pepsico Franshise
    July 1992 to March 1997 (over 4 years)

    Experienced the Cola wars in India and team member which countered Coke's entry to Indian Market. Direct Focus : Consumer Activation with entertainment business strategic connect